Case Study:
The Fashion Fund
Pop-Up Store


Addressing Homelessness in Victoria

The Fashion Fund was able to raise much needed funds through the sale of pre-loved clothing and food. We were pleased to be able to support three key charities that provided services to Victoria's homeless - Swags for Homeless, Urban Seed and Kids Under Cover. The event was experienced by over 3000 people of all ages, with the clear majority of young people. The day also saw over 600 garments sold.


Through this campaign, WDC Inc was able to engage its community of young people and encourage awareness and action. Over the course of the day, more than 100 young people volunteered their time to get the event off the ground. Following The Fashion Fund, volunteers were then able to share their experiences online through social media platforms which further increased awareness and online engagement. Coverage in traditional media was also dominant, through our strategic partnership with AMPR, major newspapers such as Herald Sun and The Age ran articles about the event ensuring a greater awareness of the issue of homelessness in our community.