Case Study:
Many Happy Returns

 

Helping Melbournians Give Back. A partnership with Melbourne Central, GPT Group.

The aim of this Christmas campaign was to engage the public to actively give back through the donation of unwanted Christmas gifts and to raise public awareness on the issue of poverty in our local community. All gifts returned through Many Happy Returns were donated directly to St Vincent De Paul Society who then distributed them to families all across Melbourne.

The four day campaign across two years launched early on Boxing day and saw extensive media coverage from the likes of Channel 10, SBS and various other print and online media outlets. This innovative campaign broke through the crazy rush of the Boxing Day Sales and empowered shoppers to do good while on a hunt for a bargain. WDC Inc saw many come down to the ground floor of Melbourne Central to donate.