Our journey started in 2011 when we launched We Don’t Care Incorporated, a Not-for-profit that provides a platform for young professionals to get involved with social change and the initiatives that drive them. Our aim was to engage socially aware young people who are not socially connected, in order to transform them into social advocates.
Far from reinventing the wheel, we created avenues for supporting existing organisations – from grassroots charities, local councils to larger institutions. Our work is focused on delivering engaging platforms for young professionals and targeted campaigns to raise the profile of social issues and initiatives in the community we live in.
WDC Group is now transferring this experience and approach into the corporate sector, making this vital connection between businesses and charities in a way that enables mutual value to both the business and the community. We are big believers that businesses have and will continue to make our communities a better and sustainable one.
The Fashion Fund was able to raise much needed funds through the sale of pre-loved clothing and food. We were pleased to be able to support three key charities that provided services to Victoria's homeless - Swags for Homeless, Urban Seed and Kids Under Cover. The event was experienced by over 3000 people of all ages, with the clear majority of young people. The day also saw over 600 garments sold.
Through this campaign, WDC Inc was able to engage its community of young people and encourage awareness and action. Over the course of the day, more than 100 young people volunteered their time to get the event off the ground. Following The Fashion Fund, volunteers were then able to share their experiences online through social media platforms which further increased awareness and online engagement. Coverage in traditional media was also dominant, through our strategic partnership with AMPR, major newspapers such as Herald Sun and The Age ran articles about the event ensuring a greater awareness of the issue of homelessness in our community.
The aim of this Christmas campaign was to engage the public to actively give back through the donation of unwanted Christmas gifts and to raise public awareness on the issue of poverty in our local community. All gifts returned through Many Happy Returns were donated directly to St Vincent De Paul Society who then distributed them to families all across Melbourne.
The four day campaign across two years launched early on Boxing day and saw extensive media coverage from the likes of Channel 10, SBS and various other print and online media outlets. This innovative campaign broke through the crazy rush of the Boxing Day Sales and empowered shoppers to do good while on a hunt for a bargain. WDC Inc saw many come down to the ground floor of Melbourne Central to donate.